5 Real Time Captures of Final Submission

Client - Lady Gaga

Client: Jonothan Ive

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Ive and GaGa both work in the Music industry, thus a table resembling a piano would perfectly fit the criteria. Inspiration from the Apple Logo allowed me to design the tabletop, the 'lightning' shape pierced through the middle was inspired by GaGa's makeup(1) and the 'charging' icon displayed on iPhones/iPod etc.(2) The chairs are simply extrusions of the letters 'J'(Jonothan) and 'L'(Lady). The position of the table and chairs allow the users to interact and the give each other more 'strength' and knowledge by exchanging ideas over the table, very much like an electric current powering an electronic device.


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The idea of 'power' is accentuated by the combination of GaGa's Elevator and Office design. The design of the Office was inspired by her hair colour at one time(3), the triangular faces are inspired by her dressing sense (4), the elevator inspired by the recurrence of disco balls in her Music Videos(5), and the 'horns'/columns inspired by a particular costume (6). Power is resembled by the bright colours, contrasting to the dull cityscape, and the royalty-like entrance from the elevator.

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The simple bridge design allows for more attention to fall on the office designs. The design of Ive's elevator was influenced by the iPhone Power Cable. The office design was inspired by the idea of a black iPhone case shielding a white iPhone. The notion of power is accentuated by the contrary colours used to Gaga's, Black and White. It demonstrates that bold and bright colours don't appeal to Apple customers, as colour is used in a different sense. In addition, the position of the offices on hills high above the ground accentuates their superiority.

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Ive's office has a quirky side to it, in terms of the design. As he is the head Industrial Designer of one of the leading businesses in the world, a conventional 4-walled house just wouldn't do. But on the other hand, the 'light and simple' designs of the Apple Products designed by him reinforce that the design of the office need not to be too ridiculous. The thin walls reinforce this idea of lightness and the two shades emphasises the simplicity in design.

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The overall idea of power is clear in this final capture. The size of the hills in comparison to the surrounding buildings already strengthen their superiority. The bridge is situated above a central park which is where most people gather for socialisation, this bolsters the idea that the two clients have greatly influenced the social world.

1. http://www.ptpamedia.com/blog/wp-content/uploads/2010/10/ladygagamakeup.png

2. http://www.iphonefootprint.com/wp-content/uploads/2008/08/seeing-red-over-the-iphone-battery.jpg

3. http://www.skinnyvscurvy.com/wp-content/uploads/2010/02/Lady-Gaga-and-Yellow-Hair-Are-Still-Going-Strong1.jpg
4. http://stylewithanna.com/wp-content/uploads/2009/03/lady-gaga-origami-dress.jpg
5. http://www.mtv.com/news/photos/l/lady_gaga_next_010510/gaga_nokia_12162009.jpg
6. http://buzzworthy.mtv.com/wp-content/uploads/2009/12/gagareindeer.jpg